Collect customer preferences, consent, and first-party data from collection points and preference centers, centralize in a single source of truth, and sync data to drive personalization, segmentation, and better campaigns.
1 | Transparency for Users
Empower customers with information about privacy policies and choices for their consent, preferences, and personal data shared
2 | Preference Centers
Dynamic and logic-based displays for data elements, custom questions, and questions and options available based on geolocation, user, customer segment, and more
3 | Data Sync
Integration workflows and connections to your full martech stack ensure user choices are honored in all marketing, sales, and communication activities
4 | First-Party Data Capture
Collect data directly from your audience, prospects, and customers to enhance customer profiles and begin to replace other data sources like third-party cookies
5 | Know Your Customers
Insights for segmentation, better personalization, and more strategic campaigns
Preference Management Features and Benefits
Design and Configure Preference Centers
Give data subjects greater control and visibility over their communication preferences
- Customized communication topics, content, frequency, and medium choices for customers
- Drag-and-drop templates with options for layout, design, branding, formatting, and language
- Low-code / no-code updates for marketing teams
- Dynamic preference centers based on identity, geolocation, and language preferences
- Support for identity validation, authentication, and double opt-in
Centralize Customer Data
Reduce unsubscribes with an opt-down strategy and flexible choices for content topics and frequencies
- Maintain real-time preference records to enhance customer profiles and consistently honor customer choices
- Build proprietary data sets with customized questions for zero- and first-party data collection
- Activate data through integration with your martech stack to honor preferences throughout sales and marketing activities
Improve Data Collection
Measure, report, and improve your preference and data capture with real-time reporting
- Real-time dashboards and analytics
- A/B testing to optimize results
- Easy updates at any time without web dev resources
Learn More About Preference Management
VIRTUAL EVENT SERIES | Marketers’ Master Class | Register Now
WEBINAR | What is Preference Management? | Watch Now
DEMO VIDEO | Preference Management | Watch Now
CASE STUDY | Herman Miller | Read Now
REPORT | Breaking Down Consent and Preferences & the ROI for Marketers | Download Now