TIA Response

1 | Transparency for Users

Empower customers with information about privacy policies and choices for their consent, preferences, and personal data shared

2 | Preference Centers

Dynamic and logic-based displays for data elements, custom questions, and questions and options available based on geolocation, user, customer segment, and more

3 | Data Sync

Integration workflows and connections to your full martech stack ensure user choices are honored in all marketing, sales, and communication activities

4 | First-Party Data Capture

Collect data directly from your audience, prospects, and customers to enhance customer profiles and begin to replace other data sources like third-party cookies

5 | Know Your Customers

Insights for segmentation, better personalization, and more strategic campaigns

Preference Management Features and Benefits

Design and Configure Preference Centers

Give data subjects greater control and visibility over their communication preferences

  • Customized communication topics, content, frequency, and medium choices for customers
  • Drag-and-drop templates with options for layout, design, branding, formatting, and language
  • Low-code / no-code updates for marketing teams
  • Dynamic preference centers based on identity, geolocation, and language preferences
  • Support for identity validation, authentication, and double opt-in

Centralize Customer Data

Reduce unsubscribes with an opt-down strategy and flexible choices for content topics and frequencies

  • Maintain real-time preference records to enhance customer profiles and consistently honor customer choices
  • Build proprietary data sets with customized questions for zero- and first-party data collection
  • Activate data through integration with your martech stack to honor preferences throughout sales and marketing activities

Improve Data Collection

Measure, report, and improve your preference and data capture with real-time reporting

  • Real-time dashboards and analytics
  • A/B testing to optimize results
  • Easy updates at any time without web dev resources

Learn More About Preference Management

VIRTUAL EVENT SERIES | Marketers’ Master Class | Register Now

WEBINAR | What is Preference Management? | Watch Now 

DEMO VIDEO | Preference Management | Watch Now

CASE STUDY | Herman Miller | Read Now

REPORT | Breaking Down Consent and Preferences & the ROI for Marketers | Download Now

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