OneTrust Consent Management Platform

OneTrust delivers technology that enables businesses to power their customers with control over their consent to sharing data, leading to better segmentation, personalization and addressability across devices, all while meeting compliance requirements using the most widely used consent management platform (CMP) for web, mobile, OTT and CTV applications.

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Build Trust Through Transparency and Choice

OneTrust enables publishers, advertisers, and privacy teams to protect and respect end user data, while delivering personalized experiences that are rooted in privacy-first strategies.

Demonstrate Transparency

Empower your audience with tools to control their consent and preferences

Future-Proof Revenue

Monetize content in new ways based on first-party data and integrations with ID solutions ​

Scale Across Devices

Support for web, mobile apps, OTT, AMP and offline consent and preference collection

OneTrust Consent Management Platform

Demonstrate Transparency and Drive Opt-Ins

  • Scan website and mobile app to identify cookies, SDKs, and other tracking technologies
  • Easily customize CMP variations with slightly different modifications, such as placement, color, or text, to test which variation gains higher opt-ins
  • Experiment with template designs, including colors, layouts, text, and more, using A/B testing to determine which variant generates the highest conversions

Boost Revenue and Addressability ​

  • Customize the user experience with consent prompts based on context or re-prompting
  • Support header bidding and monetize content in new ways based on first-party data
  • Generate consistent revenue from subscribers using a paywall UI

Centralize and Signal Valid Consent Downstream​

  • ​Simplify compliance with CCPA, GDPR, ePrivacy, IAB Europe TCF v2.o, DAA AdChoices and 100s of others
  • Effectively collect, store, manage and provide proof of user consent across digital assets and physical data collection points
  • Signal privacy-first consent downstream to SSPs, Pre-Bid and other ad tech vendors ​

Authenticate Users Across Devices ​

  • Easily manage and optimize user consent collection on all your channels, including mobile, web and OTT
  • Use direct API calls and native SDKs built for each platform and the corresponding actions to set and read consent and preferences across a variety of platforms
  • Authenticate end users using identity-based signals and apply a cookie-less sync across devices

Support for Industry Frameworks and Technologies

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Consent Management Platform Product Suite

Website Cookie Consent

Collect, store and signal trust-driven consent and preferences downstream to third-party vendors.

Mobile App Consent

Manage consent and scan apps to understand how your app is sharing data.

OTT/CTV App Consent

Provide choice and transparency in Over-the-Top (OTT) and Connected TV (CTV) applications.

Consent Rate Optimization

Maximize consent rates and improve personalization while respecting privacy.

The Most Widely Used Consent Management Platform


Live Websites & Apps

4.1+ Billion

Total Monthly Devices

44 Million

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